Mathletes are not just into science . . . they are into everything.

For many years, math was relegated to accountants. It was anything but glamorous. Since the IT revolution math is now an essential part of the advertising environment and the corporate world in nearly every department: account services, media, even creative.

As advertising has become dominated by data-driven insights and elements such as 3D technology, math is now more often the driver of business.

Why math counts

Marketing has become mostly about math. It’s not just about understanding your target audience and how to reach them; it’s about knowing how much money it takes to get your message out. It’s about data, formulas, statistics, analytics, correlations, patterns, predictive modelling and testing. Mathletes will take over the world.